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10:00 - 12:00
13:30 - 14:15
14:15 - 14:30
14:30 - 15:45
Registration - Regional Seminar
Opening of the Regional Seminar
Welcome Remarks:
Candan Çorbacıoğlu - Organizing Committee
Tayfun Ergün - Turkish DSA
Andrea Jung - WFDSA Chairman
Keynote Opening Address
Minister of Customs and Trade Mr.Hayati Yazıcı (Upon his participation)
Opening of the Regional Conference

CEO Panel

A view from the top: CEOs Pride and Passion in Direct Selling

In this panel, five chief executives will describe their pride and passion in direct selling. They will give delegates valuable insights into the importance of strategic alliances and brand image and some of the successes and challenges they have each faced in building major multinational corporations.
Andrea Jung - CEO, Avon
Alessandro Carlucci - CEO of Natura Cosmetics S.A
Doug DeVos - President of Amway Corporation
Magnus Brannstrom - CEO of Oriflame Cosmetics
Truman Hunt - CEO of Nu Skin Enterprises
15:45 - 16:00
16:00 - 17:30
Coffee Break
Panel 1

Friend or Foe: Direct Selling and Consumer Protection

This panel will consider the need for consumer protection in direct sales and the promotion of business opportunities in direct selling and consider the extent to which this can be provided through effective codes and self regulation, rather than prescriptive national regulation.
Ric Hobby - Vice President, Worldwide Regulatory, Government & Industry Affairs Herbalife
Dimitri Yanin - Chairman, Consumer Societies Confederation
John Holloway - Executive Director Direct Selling Association of Australia
Ramazan Ersoy - General Director of DG for Protection of Consumer and Market Surveillance, Head of Advertisement Board Ministry of Customs and Trade
Paul Dobson - Code Administrator, UK Direct Selling Association
18:00 - 18:30
Press Conference (participated by the WFDSA and Turkish DSA)
Departure for the Evening Program from the Hotel to Kabataş Port with buses
Dress Code – Bussiness Casual
Departure for the Bosporus Cruise with Semiramis 1 Boat to the Sait Halim Pasha Mansion
Welcome Reception & Dinner with Colors of Turkey Show
Departure by buses to the Hotel


08:00 – 09:00
09:30 - 11:00
Opening Remarks - Tamuna Gabilaia, WFDSA Executive Director
Panel 2

To Be or To Be : Future Trends in Direct Selling

This panel will discuss the adoption of new technologies by direct selling companies worldwide. Direct selling now is the world's largest B2MicroB network for the prompt ordering and fulfillment of consumer orders - way in advance of current practices in most other industry sectors. The use of the internet and social networking now provides direct selling companies with a motivational communication medium that represents a quantum leap from the practices that were common place a decade ago.
Robbie Watson - General Manager, Yanbal International
Gaye Kökten - Communications Manager, Intel Turkey
Mike Gamaggio - ebusiness and Mobile Communications Manager, Amway Europe
Rick Harris - Managing Director, Customer Faithful Limited
11:00 – 11:15
11:15 – 12:45
Coffee Break
Panel 3
The Potential Power of the Direct Selling Marketing Channel and Its Worldwide Socioeconomic Benefits

This panel will provide insights from a senior partner of McKinsey & Co - an expert in the marketing of consumer goods- into the unique opportunities available to DS businesses in gaining a competitive advantage, in competition with their retail store competitors. Delegates will also benefit from reviews of the most recent socio economic studies, commissioned by the WFDSA, into direct selling activities, worldwide.
Christoph Erbenich - Partner, McKinsey & Co, Germany
Marie Lacroix - Director Internal Affairs Federation of European Direct Selling Associations
12:45 – 14:00
14:00 – 15:30
Panel 4

The Good, The Bad, and What's to Come: Dealing with Government Officials

The panel will discuss best practices for dealing with government officials through third parties, like our local Direct Selling Associations and explain how third parties can be used effectively. The current legislative and regulatory environment as well as future trends will be examined. We will also explore how governments around the world are stepping-up their enforcement of existing laws.
Michael Lunceford - Senior Vice President, Mary Kay Inc.
Jeremy Cole - Partner, HoganLovells', London
Maurits Bruggink - Executive Director SELDIA, The European Direct Selling Association
Michael Meissner - Vice President, Corporate Affairs Amway Europe
15:30 – 15:45
15:45 – 17:15
Coffee Break
Panel 5

East Meets West - New Frontiers for New Opportunities

This panel will highlight the new opportunities for expansion of the direct selling industry into new regions extending from Turkey as in the global arena, the greatest potential in direct selling industry is in the east. The panel will also focus on Turkey's role as a bridge between East and West, which is ever more relevant today. Turkey is an emerging leading force on the economic map with study of growth in direct selling industry, leveraging a young, motivated and entrepreneurial population.
Prof. Dr. Kerem Alkin - Professor, Istanbul Trade University, Director, Bloomberg Television
Henrik Johannesson - Regional Manager, Region of North Africa and Middle East, Oriflame
Chavi Hemanth - Secretary General, Indian Direct Selling Association
Olga Zonova - Country Manager, Kazakhstan and Kyrgyzstan, Avon
Tayfun Ergun - General Manager, Turkey, Amway and Chairman, Turkish Direct Selling Association
17:15 - 17:30
17:30 - 18:00
19:00 - 19:30
Closing Remarks of the WFDSA Outgoing Chairman, Andrea Jung
Closing Remarks:
Alessandro Carlucci - WFDSA Incoming Chair Remarks
Departure with buses to Gala Dinner at Esma Sultan Mansion - Dress Code-Black Tie/Formal
Welcome Reception and Dinner with Gala Dinner Programme
Departure by buses to the Hotel

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